Capital One ESG Report
THE CHALLENGE
How can visually present data and corporate reporting in a way that feels transparent and approachable?
THE BRIEF
For Capital One, their annual ESG report is an opportunity to showcase strides made in the areas of environmental sustainability, social equity, and governance during the previous year. The challenge for this project involved developing a visual identity that expanded upon the previous year's design, while moving away from the old design's heavy and static feel. It was imperative that the new design visually reflected the report's exciting new findings and a spirit of transparency.
AGENCY
Taylor Strategy
TEAM MEMBERS
Bruno Forcine, ACD
Doug Cordes, Lead Designer
Sarah Gallarello, Senior Designer
CONTRIBUTIONS
Illustration
Icon Design
Data Visualization
Typography & Layout
Photo Treatment
Copyediting
THE SOLUTION
For the 2022 report, we moved away from static, heavy visuals to ones that felt fresh and energetic. This was achieved through the use of abstract forms, segmented lines, outlined brand shapes, colorful illustrations, and airy patterns and fills. The resulting report successfully balances playful dynamism with corporate integrity. Below is a selection of pages taken from the 119-page report.
Read the full Capital One report >
