T-Lab

THE CHALLENGE

How might we create a microsite that presents data in a way that encourages viewers to learn more about an innovation company?

THE BRIEF

T-Lab, a cutting edge tech company, needed to transform their annual corporate report from a dense, content-rich text document to a clean and inviting microsite that inspires viewers to learn more about their work. 

THE SOLUTION

The resulting design divides the information into smaller, palatable sections and utilizes simple infographics to communicate the report’s quantitative data. Aesthetically, this design demonstrates how a graphic device can be used to tie the larger project together giving it a cohesive feel. The resulting design perfectly reflects T-Lab’s love for data, as well as its experimental and pioneering spirit.
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